Wednesday, July 30, 2014

Romania’s online advertising to value 141 mln dollars in 2018: PwC

BUCHAREST, July 29 (Xinhua) -- The online advertising in Romania will have an annual increase of 14.6 percent in the coming four years, with its value reaching 141 million U.S. dollars in 2018, showed the latest study of the PwC Entertainment and Media Outlook.

The online advertising will therefore become the fastest growing sector in the Romanian media and entertainment market in the analyzed period.

Another segment to record a growth of the market is the payments for the Internet access, with an average annual plus of 9.9 percent, up to 1.18 billion dollars in 2018, from 841 million dollars this year.

Thus, the Internet access and the online advertising will count for over 40 percent of the country's media and entertainment market in 2018, followed at a big distance by the TV subscriptions with an estimated value of 612 million dollars in 2018.

The Romanian media and entertainment market will record an average annual increase by 5.2 percent, reaching 3.1 billion dollars until 2018, according to PwC’Global entertainment and media outlook 2014-2018.

The Romanian market, despite of its increase, will remain the smallest market in the region in terms of overall value, with 3.1 billion dollars, compared with Poland (12.6 billion dollars), Czech Republic (6.5 billion), and Hungary (3.2 billion).

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