PITESTI-COLIBASI, ROMANIA – January 20, 2010: In 2009, Dacia sold 311,282 cars, i.e. 20.5% more than the 258,372 units recorded in 2008. This is thus the 5th year in a row when the sales growth rhythm is 2 figured; therefore from less than 100,000 cars sold in 2004, they got to over 300,000 units in 2009.
In its home market down by 53,2%, Dacia sold 41,862 cars, obtaining a market share of 28.9%, i.e. up by 1.5 points compared to 2008.
The best sold product of the Dacia range in Romania was Logan sedan, with 25.722 units, followed by Sandero (Stepway version included) with 6.765 units, and Logan MCV with 6,249 units. With respect to commercial vehicles, Dacia sold 1,588 units Logan VAN and 1,538 Logan Pick Up.
In its commercial policy, Dacia permanently tried to offer the best price for its models and presented the advantages of quality and reliability for its products, features confirmed by the most recent surveys on client satisfaction.
In 2009, Dacia supported the national scrappage program making an offer called “Dacia Advantage”. More than 18,000 Dacia cars were sold within this campaign.
The evolution of the Dacia commercial offer continued in 2009. A new petrol engine, 1.2 16 V, 75HP, with reduced fuel consumption and low CO2 emission level came out in the Dacia product range. Trying to conquer a new public, Dacia added Sandero Stepway and the limited series Kiss FM, available for Sandero and Logan sedan.
Powerful dynamics of exports
Dacia export sales reached almost 270,000 units, up by 56.1% compared to 2008. Dacia consolidated its success on the Western European market, where in 2009 there were registered 200,962 vehicles.
Three western countries are listed as top Dacia exports. Germany became in 2009 the first market destination of the brand, with 84,708 units sold (+231.3% compared to 2008). Second-ranked is France, with 65,956 units (+51.4%), followed by Italy, with 21,739 vehicles (+151.9%). In 2009, Dacia obtained a market share of 2.13% in Germany, 2.5% in France and 0.93% in Italy.
Among other export destinations, there also are Algeria (17,327 units), Turkey (9,727 units) and Spain
18,112 units were sold in Morocco, where Logan is produced in the SOMACA factory from Casablanca. (9,030 units).