Energy Business Review
20th December 2007
By Staff Writer
Romanian oil and gas group Petrom has announced that it has built 100 filling stations under the PetromV concept in the country in less than three years. The new stations include Viva stores, restaurants and leisure areas such as a playground and the customers are offered full services such as the filling of car tanks, checking wheel pressure and cleaning car windows.
Petrom claims that the new concept brought in major changes in the network in Romania in terms of additional services and facilities and established new quality, safety, reliability and convenience standards. In order to achieve its objective of opening 250 PetromV stations by 2010, Petrom committed to a substantial investment program for the marketing segment and plans to increase the efficiency of operations and personnel to offer quality services in a modern environment.
Until 2010, Petrom will invest approximately E500 million in marketing activities. Tamas Mayer, executive board member of Petrom, responsible for marketing, said: "The PetromV concept was born out of the wish to offer the customers a premium brand. The PetromV concept represented the alignment to the OMV quality standards and provided the customers with products and services at international level."